A STUDY BASED ON CONSUMER BUYING BEHAVIOR

Dr. Ashutosh Chandra Dwivedi

Abstract


The discovery of the net has created a paradigm shift of the traditional manner human beings retail, a customer in no certain to starting time & area. Net has advanced a brand new delivery channels electronic transaction are increasing rapidly, most people bought a items from on line but that there are nonetheless some reasons for which customer are reluctant to buy online every now and then they hesitate to head for online. The e-trade quarter has visible remarkable increase in 2014. The growth changed into driven by way of fastest era adoption led through the more than one use of gadgets like clever phones and drugs, and 4G, get entry to the net thru broadband and so on, which results into an improved online customer base. Furthermore, favored demographics and a developing internet person base guide this growth. Extra attention, the increase shown by way of homegrown gamers like Snapdeal and Flipkart and the massive investor hobby round those businesses displayed the giant potential of the marketplace. The basic objective of this research paper is to take a look at that “What elements are affecting the purchasers at once for on line buying” to this end a survey turned into conducted & a hundred and twenty questionnaires have been distributed some of the student of the unique schools, professors & widespread public. Time, rate, agree with & safety have been identified because the vital elements.

Keywords: Delivery channels, factors affecting, on line purchasing, E-commerce.


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References


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