A STUDY ON AGRICULTURAL MARKETING IN INDIA

Neh Srivastava

Abstract


Agriculture varies from manufacturing and plays an essential part in a nation's economic growth. The prosperity of India depends on agricultural productivity. Several varieties of farm products produced in the country or the distribution of all these agricultural products are usually a complicated process. Agrarian marketing includes many practices and procedures by which food or raw materials are transported from a farmed farm to the final customers. Agriculture produces food and agricultural products, as well as production. The required marketing scheme should be built so that the soil tillers' contributions are compensated or punished. Business awareness is a way of increasing distribution network performance and encouraging improved demand creation.

Keywords: - Marketing, Agriculture, food-grains, Cultivation, commercial-crops

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References


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