A Examination Starting With Guaranteeing Improvement From Claiming Self Similarly Journalist Clinched Alongside Academic Diaries [J].

dheeraj choudhary


Retail sector is passing through a change where traditional balance between buyer and seller is changing day to day. Technology and the modes of communication which made it simple for the competitors to enter in to open market globally, given customers wide opportunities to select from choices available. The supply has become more transparent than earlier and the computing technology helping a lot. These developments have made the retailers to re think and revaluate their business models to improve the proposition of value they give to the customer.

Full Text:



Bijapurkar, R. (2009). We are like that only: Understanding the logic of consumer India. Penguin GroupBig bazaar new Marketing strategy retrieved from


Chesbrough, H. W. (2007a). Business model innovation: It’s not just about technology anymore.Strategy and Leadership, 35(6), 12-17.


  • There are currently no refbacks.